For Tweet's Sake...Tweet Already!

10 Ways to Tweet Your Way to the Top of Your Trade


Guest Blog Post: Stephanie Wagner is a freelance writer who covers small business, marketing and branding. She is not connected to Roominate Marketing or Deluxe for Business, but does recommend its business services to those seeking help with online marketing.
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Six years ago, the world had no idea that posting 140 text-based posts, known as “tweets”, would change the world. This digital phenomenon, known as Twitter, has greatly improved the way business is carried out. Twitter is a catalyst for boosting bottom lines and encouraging consumer engagement.  Business professionals, in particular, are some of the main beneficiaries of Twitter.

If your business decides to use Twitter as part of its communications plan, you should be measuring your usage. Look into analytics and measurement tools such as “The Archivist”, Portwiture, MentionMap, Trendistic, etc. These tools allow your company to see how Twitter is benefiting your business. 

5 Ways to Make Your Blog More Social

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Need I ask or state why you may want more Twitter  followers and Facebook likes? If you have any social media in place, you know the more the merrier when it comes to your following. Whether it’s for traffic reasons, lead generation, customer service, or any other reason, you’re company can never have enough relevant social followers.

If you have a blog, here are five ways to get more followers and increase traffic with a few social tools. (And if you don’t have one, here are 10 reasons to start a blog.)

1.  Customize the tweet button

How to Reuse Content for Maximum Marketing in Less Time

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What a buzz-wordy title, I know, but it's really the best way to say it. So if you can forgive me, I’d like to talk about one way you can make your marketing more efficient.

First – what is content? In terms of your business, content is any piece of information you create for marketing purposes (webinars, whitepapers, reports, case studies, blog posts, newsletters, articles, landing pages, PPC pages, SEO pages, tweets, Facebook posts, emails, and more.). Do any of those ring a bell? If so, you can take content created in any of those forms, repurpose it, and use if effectively somewhere else.

10 Facebook Articles for Small Business Owners to Read

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Clearly, Facebook has been a popular topic for our small business social media blog. In going back through some of my articles, I've written ten that exclusively cover Facebook. In these ten articles, you'll see 20 do's, 5 do not's, some serious opinions, a silly video, and a maybe a bit more - there's something for everyone. It starts with the most recent articles about new Facebook changes and ends back in February of this year when we ran a 4-part series about becoming a better Facebook post-er.

Check out these articles below to see which one interests you the most (hopefully they all do):

5 ways you can use Twitter without ever Tweeting

When talking to non-Twitter users, there's one thing I hear over and over. When I suggest that people should use Twitter they say, "But I don't want to be telling the world that I just took my dog for a walk" (or something to that effect). I was the same way before I started using Twitter. I didn't get why people would want to hear one sentence updates from everyone.

Well that whole model is pretty much a myth. Twitter is much more of a news and content engine than anything else. Keeping that in mind, here are 5 reasons why you should be on Twitter:

3 Ways to Learn SEO Yourself

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I've written a few posts about SEO in the past. Some people want to make it out to be some crazy and elaborate skill that no one but true SEOs can understand. Well today, I want to provide you with three articles I've written about search engine optimization that will show you how to do everything from finding keywords to getting on the first page of Google.